Alex Carter
Managing Editor — Software & Product Strategy
Alex Carter is the Managing Editor at BetterChosen, responsible for editorial strategy, review frameworks, and long-form software evaluations.
His work focuses on how digital products actually perform over time—not just features at launch, but pricing evolution, usability decay, and real-world adoption friction.
Alex approaches software reviews from a product strategy and user intent perspective, analyzing who a product is truly built for and where it creates hidden costs.
Background & Editorial Perspective
Alex has spent over a decade analyzing digital products across SaaS, productivity tools, and subscription-based platforms.
Before working in editorial research, he collaborated with early-stage product teams on:
- onboarding flows
- pricing model optimization
- feature prioritization based on user behavior
This background shapes his review philosophy:
a product is only “good” if it still makes sense six months later.
Areas of Coverage
Alex primarily covers:
- SaaS platforms and B2B tools
- Productivity and workflow software
- Subscription pricing models
- Product comparisons and buyer’s guides
Common topics include:
- “Best SaaS tools for small teams”
- “Is this software worth the subscription cost?”
- “Who should not use this product?”
Original Research & Data Signals
Alex frequently incorporates:
- pricing tier comparisons across competitors
- feature-to-cost ratio analysis
- user intent clustering from search behavior
Internal editorial reviews led by Alex show that over 60% of software dissatisfaction is linked to pricing structure confusion rather than missing features (BetterChosen internal analysis).
Editorial Principles
- Clear user fit > feature volume
- Long-term value > short-term hype
- Transparent limitations > generic praise
Alex reviews every major software article before publication.
Contact Team
For inquiries related to BetterChosen, you can contact the editorial team at: hello@betterchosen.com